Last weekend we participated as exhibitors at the Italian Running & Outdoor Festival, the Milanese event that brought together the best of the running, outdoor and trail scene.
An unmissable opportunity to discover all the new products of the Spring Summer 2025 season and experience three days full of meetings, talks, product tests and sharing, united by the same passion: running - whether on the road or on the trail.
Fessura: where innovation meets sporty style.
In the heart of Lambrate, among converted industrial warehouses and urban vibes, we brought our dynamic spirit, telling enthusiasts who we are and where we want to go: a brand that blends technology, performance, fashion and Italian identity, with the aim of always pushing the classic concept of sports footwear beyond.
The stars of our stand were the brand new Ultratrail GSR, coming out in July 2025. Designed to tackle any terrain, even the most challenging, they are equipped with the GRIP+® tread, which guarantees traction and protection on rocks, mud and slippery surfaces. Our patented SLOT® technology returns energy with every step, ensures cushioning and accompanies the foot with fluidity and comfort in all conditions.
Our performance kit, already available, has also attracted the attention of those looking for a technical and functional product, but revisited in a contemporary key.
From the field to the fair: the authentic experience of Team Fessura.
We didn't just exhibit. At the festival we shared the adrenaline and emotions experienced by Team Fessura during real races like the Chianti UTMB: a tough challenge, made of mud, elevation changes and technical trails, where our products were put to the test for real — obtaining excellent results, thanks also to phenomenal athletes.
A story made of effort, passion and determination: the same values that guide us every day in the design of our collections.
The festival as a community space.
The Italian Running & Outdoor Festival was much more than a trade fair event: it was a space for dialogue, inspiration and discussion between runners, brands, retailers and enthusiasts. A lively community, in constant evolution, where people run together, listen and grow.
A community that Fessura wants to embrace even more with the future opening of the single-brand store in via Capelli, in Milan, which will not only be an exhibition space, but also a meeting point for runners and sports lovers. A place to share experiences, events and, of course, common passions.
This was also demonstrated by the active participation of some Fessura athletes, who joined young runners from the area in the Crew Battle Relay Race: a challenge, lived in the spirit of fun and sharing. Together they brought to the field not only performance, but team spirit, authentic energy and a sense of belonging.
A look to the future.
Monday, a day reserved for retailers, allowed us to offer an exclusive look at future projects, the most ambitious goals and technologies increasingly oriented towards well-being and performance. But we don't want to reveal everything to you right away.
Stay tuned: the race has just begun. Energy in Motion.
