Milano si tinge di viola all’Italian Running Festival

Milan turns purple at the Italian Running Festival

Fessura engages the community with a trail at Monte Stella and brings forward its road and trail projects to 2026.

A Dream on the beach: Fessura Makes History at Puglia by UTMB Reading Milan turns purple at the Italian Running Festival 3 minutes

From Saturday the 15th to Monday the 17th, Fessura was a key player at the Italian Running Outdoor Festival in Milan, the event that brings together brands, experts, and enthusiasts to explore the latest innovations in the world of running. During the festival, Fessura presented its sporting vision, spanning trail and road running , celebrating a season that began in March and has already seen significant results and excellent rankings.

 

The ULTRATRAIL GSR , the undisputed star of the trail season, confirmed its efficiency and reliability even on the most technical routes, demonstrating stability, comfort, and responsiveness in extreme conditions. The festival also featured the “Quirk n Dirty” event , a 9km community run with 120m elevation gain towards Monte Stella, where enthusiasts were able to test the ULTRATRAIL GSR with Slot Technology , experiencing its performance firsthand. The initiative created a moment of genuine connection with the community, amidst shared effort, enthusiasm, and genuine smiles.

Uncompromising performance, a preview of next season's trail and road models


During the event, some of the most significant innovations for the 2026 season were previewed: the GSR Team , an evolution of the trail model, designed to guarantee resistance and reliability even on the most demanding terrain, with a tear-resistant upper for prolonged durability, a sole with optimized grip for superior traction on rocks, mud and wet terrain, a wraparound tongue for a snug and stabilizing fit, and anti-unlacing laces to always keep the shoe securely on the foot during the most technical stages. 

In parallel, the new ultra-performance road project was presented , consisting of the Race 01, Race 03 and Race Team models , developed to maximize the efficiency of high-performance running. The Race 01 is designed for high-level racing and training with a carbon plate for optimized propulsion and energy return, the Race 03 uses a nylon plate for a mix of responsiveness and comfort during long training sessions, while the Race Team offers an ultra-rigid plate for those seeking maximum stability and performance in the most demanding competitions.

All models are designed with ultra-lightweight materials and cushioning, to ensure precision running, joint protection and a dynamic response with every step , adapting to the needs of both professional athletes and advanced enthusiasts.

A new chapter for Fessura, towards the opening of the store at Colonne San Lorenzo

Every step and every innovation confirms Fessura's constant growth, combining technology, passion, and the desire to push boundaries. The 2026 season will kick off with an unmissable event: the inauguration of the flagship store in February, at the Colonne di San Lorenzo.

More than a store, it will be a true immersive hub of the Fessura universe, where events, product tests, workshops, and meetings with the community will merge into a single dynamic experience.

Every visit will be an opportunity to experience the energy, innovation, and passion for running, transforming the flagship store into a vibrant hub for lifestyle and performance.