Some follow trends, while others anticipate them.Fessura was born to stay one step ahead: a brand that combines over 80 years of family shoemaking experience with the desire to break the mold and leave a lasting mark.
The result? A brand with deep roots, able to honor the past while looking ahead to innovation and efficiency.
A perfect blend of patented technologies, Italian design, and a global vision, capable of capturing the attention of those who look to the future. Thanks to patented systems such as CHANGE®, SOCKS®, and SLOT®, Fessura has revolutionized the concept of footwear, rethinking structure and comfort in a contemporary way.
What’s its strength? The ability to merge two seemingly distant worlds: fashion, focused on style and aesthetic innovation, and sport, where functionality and performance dominate. The result is a versatile sneaker, designed for those who are constantly on the move but never compromise on design.
The third equity crowdfunding campaign on Mamacrowd, closing on April 29th, represents a concrete opportunity to become part of this evolution. An invitation to invest in a brand that looks far ahead, determined to leave a strong, recognizable mark on the international fashion-sport scene.
A brand, a mission: redefining the sneaker concept.
Sneakers today represent much more than just footwear: they are tools to move, work, travel, and stand out. An accessory that has become a symbol of personality and lifestyle. Fessura recognized this cultural shift early on, gradually building a solid and fast-growing reality. With over 150,000 pairs sold in just one year, a distribution network of 190 multibrand stores across 20 countries, two monobrand stores, and an international e-commerce platform, the brand has established itself as one of the most dynamic players in the fashion-sport segment.
The next step in the growth plan is the opening of Fessura’s flagship store in Milan, strategically located between Corso Como and Piazza Gae Aulenti, on Via Capello. This will not be just a traditional retail store, but a true experience hub: an immersive space designed to merge the worlds of retail, entertainment, and customer relationships.
The store will host events and become a reference point for the running community. It will be a place to fully immerse yourself in the Fessura universe: an environment designed to convey the brand’s values through materials, lighting, colors, and direct interactions with the brand. Every element of the space will be designed to tell the brand’s evolution, guiding visitors on an experiential journey that goes beyond mere purchasing.
A strategic showcase that embodies Fessura’s identity and ambitions: solid roots, an innovative spirit, and a vision focused on building a conscious, engaged community ready to share a new way of experiencing sneakers.
Why invest now:
This is not just a fundraising campaign; it’s the tangible expression of a business vision that looks far ahead. An Italian project, born from solid expertise in the footwear industry, which has managed to evolve internationally without losing its authenticity. Supporting this growth are strategic investors like Alicrowd I and II, funds from Azimut Libera Impresa, who recognized in Fessura not only the commercial potential of an emerging brand but also the solidity of a scalable, innovative model geared towards the future.
Fessura is running far: last call to enter the brand’s future.
The market, in strong expansion, is increasingly focused on versatile sneakers that combine design and performance, meeting the needs of a dynamic and ever-changing audience.
The Mamacrowd equity crowdfunding campaign, closing on April 29th, represents an unmissable opportunity to join Fessura’s growth journey, a brand in constant evolution in the Fashion-Sport sector.
Fessura is writing its story, and now you have the chance to be part of the next chapter.
