Dual mode is the slogan of the FW 25-26 campaign, a concept that best expresses the spirit of the brand, capable of combining sport and fashion in a dynamic and contemporary balance.
The Milan event marks a key milestone in the brand's journey, as it prepares to open its first flagship store in Milan. In Hall 4, Stand E-34, Fessura confirms its position as a key player in the dialogue between sports performance and lifestyle, rewriting the rules of fashion through an innovative aesthetic.
Dual Mode: an aesthetic language and a concept
With Dual Mode, Fessura expresses a fluid identity, where Italian design, research, technical expertise, and a passion for movement intertwine to create a new culture of everyday living. Sport and fashion are no longer distant worlds, but complementary poles that, by contaminating each other, give rise to authentic and versatile footwear.
Performance Line:
The Performance collection features the GSR , a trail shoe designed for the most challenging routes. A key player on international stages like the UTMB and in national competitions, the GSR has accompanied Fessura athletes to significant results. A technical shoe, but with a design capable of going beyond the trails, conquering urban environments as well.
For running, the new colors of the SPEED01 will take center stage , along with the arrival of the SPEED05 , an entry-level model designed for slow runs and long distances, without sacrificing comfort and style.
There's also great anticipation for the ultra-high-performance RACE01 and RACE03 prototypes . The first is designed with a carbon plate to ensure optimal responsiveness and thrust, ideal for those who want to push their limits in competition. The second combines durability and performance in a versatile design, perfect for accompanying athletes during high-intensity training.
Lifestyle Line:
On the Lifestyle front, Fessura expands its offering with two new models: SLIM and CITY01 . SLIM is the low-top sneaker with soft, harmonious lines, ultra-light and versatile, designed for those seeking a versatile companion for any outfit. CITY01, on the other hand, reinterprets retro icons with a contemporary twist, thanks to the patented Slot System, which guarantees practicality and modernity in a timeless design.
The historic CHANGE , the modular sneaker that made Fessura history, is also making a comeback. Today, it's updated with a lighter, more comfortable, and more breathable Flyknit upper, while maintaining the iconic interchangeable elastic system. This model evolves without losing its identity, while also reducing CO₂ emissions by 50%.
A new language.
By participating in the 100th edition of MICAM, Fessura reaffirms its essence: to be the interpreter of a new culture of movement. Each model presented goes beyond simple design, accompanying the wearer in a dynamic, functional, and personal daily life.
Because Fessura is not just footwear, it is Energy in Motion.
